Posts Tagged ‘Marketing Software’

Top 7 Advertising Agencies in Dubai

September 23rd, 2022

Advertising is a crucial aspect of making a business successful. Businesses have several types of advertising needs depending upon their requirements that could range from digital advertising through publishing materials online or print advertising that uses billboards and posters used at public places to promote the company services. For all your advertising and promotion needs,Guest Posting advertising agencies can help you in delivering the best quality solutions at the best rated packages that help your business get highlighted in the market, which in turn makes it possible for it to reach at its potential and be successful through the approach of value driven promotional strategy. Finding a leading Dubai advertising agency will help you to receive highly innovative solutions required for advertising your business and its services. DCCIInfo and ATNInfo are the 2 top business directories who have 155+ verified business listing of the top advertising agencies located in Dubai, UAE.

Below are some of the top 7 advertising agencies in Dubai that can help you reach your advertising goals:

Adfirst Advertising LLC

Adfirst Advertising is one of the topmost advertising agencies in Dubai that offer state of the art solutions in printing and production. They offer cost effective services that are unique and ensure delivering creative artwork through innovative branding ideas. They specialize in visual merchandising, indoor and outdoor advertising prints, graphics and printing for exhibition stand displays, signage displays, vehicle wraps, materials for point of purchase (POP), bulk design collaterals, acrylic fabrication and others. They are fully equipped with modern printing facilities including high speed printing machines used for installing the graphics for indoor and outdoor advertising.

Business Advertising Strategies For Home Businesses

March 21st, 2022

Getting the Word Out with Power and Persuasion

A well defined business advertising strategy is the key to home business success. All home businesses need to communicate their advertising message either to generate new business opportunities or to reinforce their message to their customers. As a home business entrepreneur, you can advertise your home business either online or offline or use a combination strategy. All three pathways are known to be very effective.
For your home business, the avenues of business advertising may be either online or offline.

Offline advertising includes:

o Print media such as newspapers, magazines and brochures
o Electronic media such as radio, television and cable advertising

Online media includes:

o Internet-based advertising such as Pay Per Click, banner advertising, Pay Per Impression, e-mail marketing and a host of other virtual advertising avenues

Using a Combination Strategy to Advertise your Home Business

By using a combination strategy to showcase your home-based company, you could get a big bang for the buck. So evaluate various options. You will most probably be creating the advertisement yourself so follow a few simple rules. Write using “you” and in active voice, keeping sentences short. Bear in mind the context of the reader. A classified advertisement would have to be short and to the point compared to something you are sending out by e-mail or posting on a mailing list, Internet forum or discussion group. Try and include a referral if you have the space. Just send out one message in the advertisement.

Look at some of the options you have.

Your very own Website

Many individuals go on to the Internet to research products and services even while buying from a brick and mortar shop. Maintaining your own website would be a good option but if you are unable to so at least advertise on sites. Make sure that you are on to free listings, many municipalities and business associations offer this service. So conduct research. Sell your product on eBay. That is one of the best ways to advertise your product.

Business Advertising through e-mail

There is an increasing level of hostility to spam. So be very careful of this media. It can be used to communicate with people who have shown interest in your product or service and also with existing customers. E-mail doesn’t cost anything to send. However, send it only to your confirmed subscribers such as those who have signed up for your online newsletter on your website. If your company does not have a newsletter, please explore that possibility at the earliest.

Traditional Business Advertising through Community and Neighborhood Newspapers

Newspaper advertising is short lived. Advertisements in magazines have a slightly longer life. Again, look for special supplements that are published periodically. Also, look at newsletters published by community NGOs. For certain categories of products and services, newspaper classified columns work out very well and strangely enough better than large advertisements in the same paper.

Consider cable television and radio if you can afford it. these have a very loyal audience and accurate local reach all at a low cost. Direct mail continues to be popular amongst some sellers. However, though it is costly but it may be very effective to relate to existing customers. Also, you can send promos. These offers are often not used but are kept by individuals to give away to others.

Using Business Cards for Business Advertising

Your business card should not just contain the usual company name and various addresses. It is your corporate signature. It should contain several additional details such as:

o The products you sell or the service you provide
o The names of the various brands you carry
o A catchy slogan that your prospective customers can remember

Use a double leaf business card and spread your business message. This is one of the most under used tools of business advertising.

Forums on the Internet

Don’t think just in terms of forums which are related to your business. A charitable cause in which you could participate may yield contacts which later translate into business. You could keep a stall for hand tools in a school fair well knowing that none will sell but gives exposure to your home business.